IdentityX empowers parents with control of what television channels their children can view, what movies they can stream from a subscription service, which games they can play, or which websites they can visit.  Virtually all aspects of their children’s online personas or media exposure can be guarded, and all of this from a mobile, real-time application on their phone.

In today’s world, children can be connected to a wealth of information and media – from simple internet and television access to gaming platforms and DVD players which are connected to both subscription gaming and movie streaming services.  While this provides vast opportunities for both entertainment and education, it also provides a challenge for on-the-go parents trying to control access to age-appropriate content, for example, television viewing.  While most media sources provide some control, this can vary from simple access restrictions, such as a password on your movie subscription service, to a basic filtered approach, such as broad web site restrictions.

IdentityX allows parents to control exactly what their children are exposed to, as well as when with a single sign off process.  With IdentityX, parents can fine-tune control far beyond simply restricting access.  Children can request a specific television show or a specific streaming movie and get parental approval wherever their parents happen to be at the time.  While broad access control can still be implemented without intervention (e.g., full access to a childrens’ channel), IdentityX allows a parent to sign off on a documentary showing on a premium channel, while simultaneously not having to worry that a teenager can acquire a single password to unlock everything.