Social networking sites face the constant challenge of balancing the benefits of interconnectivity against the need for privacy, data security, and data protection, as well as securely protecting a user’s on-line persona while still providing the convenience of easy and immediate account access.

In addition to privacy controls, the basic security of a user’s account is always at risk.  Accounts that are hacked may subject the owner to humiliating and potentially damaging character assassination.  Users have difficulty remembering strong passwords, yet identity thieves are mining social networking sites for data, often using social engineering to guess the very passwords that are protecting users’ most sensitive personal and financial information.  IdentityX can protect a user’s identity and provide identity theft protection by ensuring that their on-line profile is safe from attack.  Furthermore, the mobile nature of IdentityX supports real-time contact with the consumer through their smart phone to make privacy choices -- in addition to “yes” and “no” privacy settings, consumers can opt for “ask me.”

The benefits to the consumer are obvious.  By protecting the integrity of their account in a flexible, powerful manner, IdentityX safeguards their online identity from both criminals and malicious hackers.  By providing real-time privacy options, IdentityX gives the user the ultimate ability to grant privileges on their own terms, when and if they see fit.  In the 21st century, the ability to control who has access to what has far reaching consequences that will continue to attract attention.  IdentityX provides mobile, convenient online protection in a cost effective manner – using the consumer’s own smart phone.